A colleague of mine and I were recently having “shop talk” after hours, discussing various marketing campaigns that our agency has developed over the past few years. The conversation eventually turned to the concept of branding. We compared products that have a brand, those that don’t, attributes of a brand, etc. As the dialogue become [...]
I am Vice President of Brand Planning & Development with Maris, West & Baker Advertising. I’ve been working in advertising/marketing for over 15 years, and have been fortunate enough to garner a significant amount of experience and expertise across many diverse and interesting types of causes, products, and services. This includes campaigns for cause marketing, [...]
BOUNCE RATE . . .killer of web ROI. When we think of measuring effectiveness of our interactive campaigns we tend to focus on impressions and click-throughs, but the real underlying indicator is bounce rate. Regardless of your success in attracting eyeballs to your website, if you consistently maintain a high bounce rate, you’re actually likely [...]
Great moments in Mankind’s history- Einstein’s revaluations about the relationship of space and time; Newton’s epiphany about gravity; Steve Job’s development of “useable” technology; Tim Berners-Lee and the innovation of hyperlinks-countless other moments when the clouds parted, the blinding rays of innovation shown directly into the grey matter of some contemplative individual, and the world [...]
BOUNCE RATE . . .killer of web ROI. When we think of measuring effectiveness of our interactive campaigns we tend to focus on impressions and click-throughs, but the real underlying indicator is bounce rate. Regardless of your success in attracting eyeballs to your website, if you consistently maintain a high bounce rate, you’re actually likely [...]
A colleague of mine and I were recently having “shop talk” after hours, discussing various marketing campaigns that our agency has developed over the past few years. The conversation eventually turned to the concept of branding. We compared products that have a brand, those that don’t, attributes of a brand, etc. As the dialogue become [...]
Great moments in Mankind’s history- Einstein’s revaluations about the relationship of space and time; Newton’s epiphany about gravity; Steve Job’s development of “useable” technology; Tim Berners-Lee and the innovation of hyperlinks-countless other moments when the clouds parted, the blinding rays of innovation shown directly into the grey matter of some contemplative individual, and the world [...]
And the other top two things I’ve learned after a decade of public health marketing. I was speaking with a public health marketing colleague recently who is headquartered on the other side of the country. We were talking about the goings-on in the world of public health, some war stories, etc., when she asked me [...]
Maris, West & Baker held DigMe 2012 (digmecon.com) Thursday, October 25th. By all accounts, we think it was a great success. Thanks to everyone who attended (the conference center was at virtual capacity, by the way). We’re looking forward to hopefully having an even bigger conference in 2013! Attendees came from a wide spectrum of [...]
But it must be done right. This blog post is in reference to an issue that is of utmost importance to many states across the country, but in particular to my home state of Mississippi. As most recently reported by the CDC, Mississippi has the highest teen birthrate in the country. Teen pregnancy is one of, [...]
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A colleague of mine and I were recently having “shop talk” after hours, discussing various marketing campaigns that our agency has developed over the past few years. The conversation eventually turned to the concept of branding. We compared products that have a brand, those that don’t, attributes of a brand, etc. As the dialogue become [...]
Chaos, Creativity & Sober Englishmen
Great moments in Mankind’s history- Einstein’s revaluations about the relationship of space and time; Newton’s epiphany about gravity; Steve Job’s development of “useable” technology; Tim Berners-Lee and the innovation of hyperlinks-countless other moments when the clouds parted, the blinding rays of innovation shown directly into the grey matter of some contemplative individual, and the world [...]
I am Vice President of Brand Planning & Development with Maris, West & Baker Advertising. I’ve been working in advertising/marketing for over 15 years, and have been fortunate enough to ... Read More
Maris, West & Baker is a marketing, advertising, and strategic branding firm located in Jackson, Mississippi. We’re staffed by some of the most creative and strategically minded people you’ll ever ... Read More
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